BNS 591: To Sell Freedom, Listen More

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On today’s episode, we’re going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don’t know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I’m a firm believer in the power of listening—after all, it’s how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients’ needs.

I hope you enjoy this trip to yesteryear as much as I did!

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