BNS 477: Stop Persuading And Start Winning! (feat. Brian Nichols)

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On today’s episode of The Brian Nichols Show, I sit down and go over one of our Morning Sales Huddles!

“No, we aren’t wasting our time trying to win arguments. Rather, we’re focusing and leading by example with conviction.

When you lead with conviction, it gives you the opportunity to win. And when you win, you don’t even need to think about wasting your time arguing or persuading.

Good ideas, when backed with conviction, will win the day.” 

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