BNS 384: Controlling the Conversation and Planting Seeds with the Right People (feat. Brian Nichols)

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It’s a one-one-one with you and me for today’s Morning Sales Huddle solo short.

Being bold and principled allows you to control the conversation, but also gives you the opportunity to plant seeds with the right people in your market.

Brian: “Instead of responding to narratives, we have to get better at confidently and articulately setting the narrative and thus setting the conversation. Otherwise, we’re constantly playing catch up and constantly trying to explain ourselves versus being bold and reaching people on the truth versus the bias.” 

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