BNS 551: The Power of Persona

Click here to subscribe to the podcast.

Brad Polumbo and I discuss the idea that persona plays a larger role than policy in the world of politics.

We talk about how politicians can use their personas to win over voters, even when they don’t have a strong political record. We also touch on how politicians can use their personas to shape policy in ways that will help them win elections.

Play
Share this

Archives

Categories