BNS 424: Gifting the Opportunity of Being Wrong (feat. Brian Nichols)

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How can giving someone the opportunity to be wrong help us win more deals?

Or specifically, how can we give others room for redemption in regards to being wrong over the past two years regarding the pandemic?

Brian Nichols is solo on today’s episode, where he outlines how your superpower might be that of simply gifting them the opportunity to be wrong.

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