BNS 376: Trigger Event Selling (with Craig Elias)

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Craig Elias: “There’s push, and there’s pull. And if there is no push, it’s really hard to pull someone enough to have them leave something they’re already generally happy with. And have them know or get to know the devil they didn’t originally know because the argument is; Better the devil I know, than the devil I don’t. And that’s why it’s so hard to move people from one place to another.

Craig Elias is the creator of Trigger Event Selling , and the Chief Catalyst of SHiFT Selling, Inc.

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.

Craig’s Trigger Event strategies have:

  • Won him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition
  • Earned him coverage on NBC news, in The New York TimesThe Wall Street JournalNikkei Marketing Journal, Business 2.0, The Globe and Mail, The National Post, Sales and Marketing magazine, Venture Magazine, Calgary Inc.
  • Earned his last company, the distinction as one of “Silicon Valley’s 40 hottest” and one of Dow Jones 50 most promising companies in North America
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