One of the most overlooked aspects of medical training is what to do after you finish your training. Especially any guidance for how you introduce new products to market as a physician. Doctors are coming up with products all the time that keep us healthier, make our life easier, or doctor’s lives easier but there is usually not a lot known by those launching new products about how to do it. And what the pitfalls are. Today, I will discuss just those things with two physician entrepreneurs.