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Chris Spangle fills in for Remso Martinez and explains why every business needs a podcast as part of their content marketing plan.
1. Land meetings with potential clients you might not otherwise have an opportunity to meet.
2. Build a relationship with potential customers and existing clients in a more intimate medium – It’s more personal than videos or written blogs.
3. Easily break down the complexities of your industry in a fun way
4. Cheap content marketing! – How much does a slick video cost that 150 people will watch on YouTube?
5. Build authority in your space.
6. Develop your presentation skills.
7. Build a community!
8. Build online traffic.
9. Use niche interests to talk to the right people.
10. Character-based marketing is more effective than the old model of advertising.
Podcast: Download
